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Bobbito Garcia | Interview

Bobbito Garcia is a DJ, writer, film maker, sports announcer, sneaker connoisseur, and member of the Rock Steady Crew. From 1990 to 1998 he co-hosted the Stretch Armstrong & Bobbito Show on WKCR. The show introduced the world to unsigned acts like Nas, Jay-Z, The Notorious B.I.G., Mobb Deep, Big L, Big Punisher, The Wu-Tang, and many others that went on to change the face of hip hop. Bobbito set up the vinyl-only label, Fondle ‘Em Records, in 1995 as an outlet for other guests such as MF Doom, Kool Keith, and Cage. In 1998, The Source named Stretch Armstrong and Bobbito’s Show as the Best Hip Hop Radio Show of All Time. Bobbito created the magazine BOUNCE in 2003, devoted to NYC street basketball. He’s been an editor, writer, and photographer, and has done work for other magazines such as Vibe and The Source. He wrote the book Where’d You Get Those?: New York City’s Sneaker Culture 1960-1987 and hosted a show on ESPN called It’s the Shoes, interviewing celebrities about their sneaker collection. Bobbito was featured in the sneaker documentary, Just For Kicks, and performed the announcer’s voice in NBA Street Vol. 2 and NBA Street Vol. 3. In 2006, Madison Square Garden Network hired Bobbito to host Hot Minute At The Half with celebrities in the crowd during Knicks home games. In 2007, he worked with Nike on limited edition Nike Air Force 1 and Air Force 25 models, selecting the colors, fabrics, and logos. Most recently, Bobbito directed an independent documentary with Kevin Couliau, Doin’ It In The Park: Pick-Up Basketball, NYC. The film explores the definition, history, culture, and social impact of New York’s outdoor summer basketball scene and can be seen here.

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